“The business was good for us last year. Thank You for your hard work and keeping our customers happy. We were able to improve our business with repeat customers and get more revenue from existing accounts – a key strategy that we followed for last fiscal”, announced the CEO of a leading system integration (SI) company. The speech continued, “We have decided to share profits with all of you. Our People Head will be reaching out to you in next few days with the update.” The cheer filled the room. After all, room was full-pack with young, energetic sales representatives, software engineers and analysts filled with aspirations and ambitions.